Technocorporal poetics: Runway No. 13 as scenic ritual
DOI:
https://doi.org/10.33732/ASRI.6838Keywords:
Fashion show, performance, robots, Alexander McQueen, digital scenographyAbstract
This article analyzes how Alexander McQueen’s No.13 show marked a turning point in fashion by integrating technology as a narrative and emotional element. In the context of the turn of the millennium, McQueen reconfigures the runway as a performative space where body, machine, and fashion converge. Through the robotic arms scene, he introduces a technocorporal poetics that anticipates a new aesthetic in which the digital inhabits the stage beyond screens.
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